About Us

Jack McDaniel

Before starting Impress Design & Marketing Jack spent several years as Director of Sales and Marketing for two apparel companies, managing all marketing campaigns, sales teams and customer service efforts. Over the years he has developed Award Winning websites, apps and traditional marketing materials for a wide range of clients, including: SmartSound, Sauza Tequila, Lead Today Society, IMG Group, International Jet Aviation and Victory Communications. He has won eight industry awards and helped scores companies grow and dominate their markets.

Our Holistic Approach

We take a holistic approach to your marketing needs. Your visuals matter. But it’s your story—your copy—that converts. Humans orient to the world via stories—the stories we tell ourselves, the stories we tell others, and the stories others tell us. It’s in our DNA and your website needs to take advantage of it.

What we deliver for all clients:

• SEO-intense framework (the underpinnings of your website)
• Beautiful design with great visuals
• Messaging that is effective
• Great Content—Science based storytelling
• Analytics to measure and adjust
• Email Marketing: persona journeys

Jack defines the business Impress Design. Our business association with Jack has been one of the best moves Rocky Aviation has made. Web design is just the beginning. A watchful eye on our business puts him in a position to make appropriate business suggestions which in many cases are impactful but not costly.

The web interface for those that visit our site as well as those who update is intuitive and forgiving. However in the rare cases when you do encounter an obstacle, Jack is quick to respond. Thank you Jack!

Rion Stephenson
Rocky Aviation