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Award-winning design, copy & marketing
Parker, Colorado | +1-720.495.1368

International Jet

Fortune 1,000 supplier    

One of our best Success Stories is SmartSound. For ten-plus years we engineered their marketing efforts toward growth and industry leadership. During that time the company turned nearly every fortune 1,000 company and major organization into customers, won ten awards, and became a leading voice in the industry. Our time with SmartSound ended when the company was sold to a group out of Germany with an in-house team.

SmartSound

INDUSTRY: Technology and Royalty Free Music
KEY STATS: 350,000+ page views a month | 150,000 email marketing list
MESSAGING: Complex. SmartSound sells its own patented software for editing its royalty free music to business users. There is also an online version of the application for consumers and YouTube channel producers.

AREAS WE BROUGHT INTO ALIGNMENT & MEASURED

  • Messaging
  • Website Optimization
  • Content Design and Creation
  • Landing Pages
  • Traditional Advertising
  • AdWords and other online Advertising
  • Awards and Recognition
  • Marketing and Sales Dashboard
  • SEO
  • A/B Testing
  • Social Networking
  • Analytics / Reporting
  • Applause and Reviews
  • Email Marketing
  • PR

Marketing engineering for SmartSound.comDuring our time with SmartSound we drove sales through product launches and re-launches, email marketing, and content design and implementation. Email marketing was a major focus for the company. With a mailing list that grew to over 150,000 active users, we put a great deal of effort into the design and effectiveness of each campaign, and used Analytics to measure results. Campaigns went out on average once a week. During busy seasons campaigns were launched twice a week. Those campaigns included the necessary updates to the website and, quite often, included landing pages for specific promotions.

Content design and development were also a major emphasis over the years. We identified several types of content needed that would drive engagement and authority in the industry, including: how-to articles and videos, product posts, music artist profiles, profiles of videographers and independent filmmakers, major studio filmmakers using the product, album reviews, specialty pages that catered to a specific audience, company news, awards and press releases. Each campaign was planned and rolled out to be in alignment with the company goals and sales objectives. KPIs and Analytics measured each campaign so that we could adapt and refine for better future results.

We had to navigate a lot of changes in the industry over the years, and, too, massive changes in how people connected and interacted with SmartSound. Responsive web design, smart phones and tablets—they didn't exist when we began working with the company. We helped SmartSound navigate those changes and win ten industry awards, which put the company in a position of leadership in a very competitive market.

Website: SmartSound

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Jack McDaniel Jack McDaniel began Impress Design & Marketing in 2005. He's an award-winning designer and has lead many companies to the top of their market niche with a data-driven, science-based approach to marketing and user experience. About us →
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Why Do Business With Us      

Our Holistic Approach

We take a holistic approach to your marketing needs. Your visuals matter. But it’s your story—your copy—that converts. Humans orient to the world via stories—the stories we tell ourselves, the stories we tell others, and the stories others tell us. It’s in our DNA and your website needs to take advantage of it.

What we deliver for all clients:
  • SEO-intense framework (the underpinnings of your website)
  • Beautiful design with great visuals
  • Messaging that is effective
  • Great Content—Science based storytelling
  • Analytics to measure and adjust
  • Email Marketing: persona journeys
Holistic approach to marketing

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