International Jet

Private Charter Aviation

For more than eleven years we've worked with International Jet Aviation to establish the company as a leading Private Jet Charter company in the Rocky Mountain region. Our involvement has been extensive, especially considering they are a smaller, regional company.

INDUSTRY: Private Charter Jets and Aircraft Maintenance
STATS: 10,000 pageviews per month
MESSAGING: Medium difficulty. International Jet is in a competitive industry that has seen a lot of changes in recent years. Aside from private jet chartering, they also maintain aircraft.

AREAS WE BROUGHT INTO ALIGNMENT & MEASURED

Messaging
Website Optimization
Content Design and Creation
Landing Pages
Traditional Advertising
Awards and Recognition

SEO
A/B Testing
Social Networking
Analytics / Reporting
Applause and Reviews
PR

Marketing engineering for internationaljet.com

When we began working with International Jet at the end of 2010 they had very little presence online. Their website was older and ineffective. Their messaging was dated and their SEO scores were very low. Page Authority was 11. They ranked for their name, but not much else.

After rebuilding the website, updating the messaging and key offerings the company moved up quickly in search rankings, driving more and higher quality traffic to the site. People spent more time on the site, as well, with the Bounce Rate dropping to between 45 - 55%, down from 87%, and page authority rose from 11 to 40.

Content design and development were also a major emphasis over the years. Aside from revamping the content on their main pages, we built a blog for articles and news. There were several types of content that made an impact, including: news, articles, how-to articles and destination articles. The destination articles contributed a lot to search results, tying International Jet to locations throughout the world for private charter aviation.

Ultimately, we created a consistent look and feel across all of their marketing efforts, a corporate voice that speaks directly to their target audience, and processes that make certain they stay the course for years to come.

International Jet has won several awards over the years, including multiple safety awards, the NBAA Al Ueltschi Award for Humanitarian Leadership, and being named as the Best Private Jet Service in the Rocky Mountains by Colorado Biz Magazine.

The company came through Covid-19 strongly and the business is in a better place than ever. Today, International Jet presents a unified and effective front to the public through marketing that is engineered to meet their needs. They have grown and continue to adopt new tools and methods to better service their clients.

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Jack McDaniel began Impress Design & Marketing in 2005. He's an award-winning designer and has lead many companies to the top of their market niche with a data-driven, science-based approach to marketing and user experience. About us »

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Our Holistic Approach

We take a holistic approach to your marketing needs. Your visuals matter. But it’s your story—your copy—that converts. Humans orient to the world via stories—the stories we tell ourselves, the stories we tell others, and the stories others tell us. It’s in our DNA and your website needs to take advantage of it.