How to Optimize Your Website for Mobile-First Indexing
In 2025, Google’s mobile-first indexing is the default: Google now uses the mobile version of your website as the primary source fo . . .
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Articles
Articles on marketing and design can be found here. So can our success stories. We worked with a lot of different types of businesses over the last 20 years.
Writing Effective AI Prompts for Small Businesses: Your Secret Weapon to Market
As a small business owner, you’re constantly looking for ways to punch above your weight—outsmarting, not outspending, the competition. Arti . . .
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SEO-Driven Web Design: A Guide for Business Owners
Our philosophy is that merging SEO fundamentals with modern web design techniques is the key to creating websites that not . . .
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Content Categorization: Our Philosophy & Why It Works
At Impress Design & Marketing content is categorized into three distinct types: Core Content, SEO Content, and Leadership and Authority Cont . . .
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Content Strategy, Design and Creation
Content strategy, design, and creation are interconnected processes that deliver meaningful, effective and user-centered content that aligns . . .
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Generative AI: Transforming Marketing Strategies
Generative AI is revolutionizing marketing by enabling businesses to create personalized, efficient, and impactful campaigns at scale. Unlik . . .
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Lead Today Community
Lead Today was started by Jim Piper in 2007. They teach leadership skills to a wide variety of clients, including companies like McDonald’s . . .
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Gilmore and Dunn Family Dental Practice
Shauna Gilmore has always been at the forefront of Dental practice innovation. We first met Dr. Gilmore in 2011 when she asked us to re-desi . . .
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Building SEO Strategies Into Your Website
Your website is only as effective as the SEO built into it. That’s true for local businesses as much as it is for large, international congl . . .
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How We Use Storytelling Techniques
We emphasize storytelling techniques rooted in the science of human interaction to create emotionally engaging content that drives customer . . .
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Leadership and Authority in Your Market Niche
Leadership and Authority within an industry, even in a select portion of the industry, is incredibly valuable, and, more importantly, attain . . .
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VV Mixers
VV Mixers had two things they needed to grow their business: a new website that spoke to their customers, and an app that would help them ru . . .
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Persona Journeys
Persona Journeys come in many different sizes and flavors. Some apply to consumer journeys (the most prevalent of Persona Journeys) and othe . . .
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CognitiveScale
New industries are difficult to navigate. Companies at the bleeding edge of the industry aren't just competing for business. They are trying . . .
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SmartSound
One of our best Success Stories is SmartSound. For ten-plus years we engineered their marketing efforts toward growth and industry leadershi . . .
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International Jet
For more than eleven years we've worked with International Jet Aviation to establish the company as a leading Private Jet Charter company in . . .
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No One Reads Your Content
No one reads your content. That’s a fact. It is also a fact that you can use that information to communicate more effectively. . . .
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Make Friends With Benefits
People don't buy features or technology. These things matter, don't get me wrong. But they aren't what motivates most people to buy. . . .
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Find Your Voice
Your voice—when writing or creating art—is your unique style, your perspective and take on the world. It takes time to develop and refine fo . . .
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8 Seconds
A lot of clients when beginning a new web design project want to stick as many things as possible "above the fold," that magical measuring l . . .
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Marketing AI for Everyone
Artificial Intelligence marketing tools are changing the game. Companies who adopt them will have a massive advantage moving forward. The go . . .
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7 Questions for Marketing
Marketing is changing, and in drastic ways from what we have seen before. Analytics and AI are becoming core parts of Marketing and in a man . . .
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